+1,000 COMPANIES AND LEADERS ATTENDING
INSPIRE
LEARN
APPLY
IMPROVE
Take part in the 2025 Business Leaders Summit, hosted by the U.S.-Mexico Chamber of Commerce.
This event will bring together more than a thousand companies from across the country, with special
representation from the Northeast. It will be a unique opportunity to connect and learn from prominent figures such
as:
Tom Brady: Considered the GOAT with 7 NFL rings, Tom will share his experience and leadership in building
winning teams.
Jorge Valdano: World champion in 1986, two-time UEFA champion with Real Madrid and responsible for the hiring
of the galacticos Figo, Zidane, Ronaldo, Beckham, and the second stage of CR7.
Dr. Jeffrey Liker: Author of two best sellers on the Toyota Way, with multiple awards for his research and a member
of the Hall of Fame.
The goal of the summit is to help companies solve problems through B2B, providing access to a broad network of
contacts for sourcing solutions, customers, and access to crucial information for decision making. For this reason,
we expect the attendance of one or two leaders per company.
U.S.-MEXICO CONFERENCE & CONGRESSIONAL ACTIVITIES
8:00 - 9:30
ARRIVAL
Show Center Monterrey
Av. Batallón de San Patricio 1000,
Zona San Agustín,
San Pedro Garza García, N.L. 66266
9:45 - 10:45
Los 11 poderes del líder - Jorge Valdano
11:00 - 11:45
Learning about Leadership Excellence from Toyota - Jeffrey Liker
12:00 - 12:45
La Excelencia del Toyota Way fuera de Toyota, aterrizado a nivel de cancha con Cultura a Largo Plazo con su respectivo Resultado "cash back" - Gustavo Varela
13:00 - 15:00
Lunch Time (2 hours)
15:00 - 15:45
VIP surprise
15:50 - 16:00
USMCOC North East Vision and Purpose
16:00 - 16:10
USMCOC Global CEO pur
17:15 - 18:15
Special Interview: How to Inspire People and Develop a Winner Team - Tom Brady
Special Guests:
- Jeff Liker, Best Seller Author of *The Toyota Way*, PHD UofMichigan
- José Luis González, CEO Cinetica Quimica, MEDEX
TOM BRADY
Seven-time World Champion Tom Brady is one of the most accomplished athletes of the past two decades. He has won six World Championships with the New England Patriots and one with the Tampa Bay Buccaneers, making him the most successful quarterback in NFL history. Off the field, Brady is a successful entrepreneur and philanthropist, involved in various ventures and nonprofit organizations. His accolades include multiple ESPY Awards, Sports Illustrated’s 2021 Sportsman of the Year, and being named to the NFL 100th Anniversary All-Time Team.
Tom Brady on the Art of Leading Teammates
The NFL great, Tom Brady and Nitin Nohria of Harvard Business School, share leadership principles on how teams can successfully work together toward common goals.
Read the full article
JORGE VALDANO
Jorge has been a champion with Newell's Old Boys in Argentina and a youth world champion in Toulon, France. He won two leagues and the 1986 European Championship with Real Madrid and was a world champion with Argentina in Mexico in 1986. As a coach, he led Real Madrid to a league title and debuted top scorer Raúl González at age 17. He later served as the Sports Director and General Director of Real Madrid, signing notable players like Figo, Zidane, Ronaldo, Beckham, and Cristiano Ronaldo.
JEFFREY LIKER
Jeffrey Liker is a renowned author, professor, and expert in engineering and lean manufacturing. He is best known for his book "The Toyota Way," which outlines the principles of Toyota's management philosophy. Liker's work has significantly influenced the field of lean manufacturing and organizational efficiency. He has authored numerous books and articles, sharing his expertise on Toyota's methods and lean thinking. Liker is a professor emeritus at the University of Michigan, where he has made substantial contributions to engineering education and practice.
OPERATIONAL EXCELLENCE SPEAKERS
Antonio Pérez
Executive WCM Director Alfra Institute
Antonio has extensive experience at the Director
level, with extensive experience leading top-level
organizations such as Fiat-Chrysler, Aptiv or Marelli
Suspensión, where he managed to develop a lean
culture in plants with +1,400 employees.
Gustavo Varela
Managing Director of Alfra Lean Advisors and Alfra Institute
Gustavo supports global organizations in their
different facilities in America, implementing high
management systems and deploying them to next
levels, eliminating costs, improving capacity and
achieving main objectives for each of their plants.
USMCOC Chapters
The United States-Mexico Chamber of Commerce depends upon strong regional chapters, with independent Boards of Directors, to better respond to local needs and to better share information at the international level.
The chapters, with membership throughout the United States and Mexico, give the Chamber the benefits of local Chambers of Commerce. But by tying them all together, members also enjoy the benefits of a large, binational organization.
Registering other people:
If you are registering for yourself, please use your own email in the 'Email' field. If you are registering on behalf of someone else, enter your own email here so we can contact you with more information about the event.
If you want to submit multiple registrations, simply reload the page and start a new form after submitting the previous one.
APLY FOR TICKETS
Phase 1 prices
“You have to believe in your process. You have to believe in the things that you are doing to help the team win. I think you have to take the good with the bad.”
-Tom Brady
Thank You!
We have successfully received your request and will be contacting you shortly.
Brenda Narvaez
brenda.narvaez@alfraleanadvisors.com
ALBERT C. ZAPANTA
Mr. Zapanta is the President and CEO of the United States-Mexico Chamber of Commerce, overseeing 17 regional offices. He is also the Founder and CEO of PAZ Resources, managing executive staff and business strategy. Formerly, he was the CEO of PAZ Energy, which participated in the DFW International Airport natural gas project, and worked in upstream operations at ARCO Oil & Gas, retiring as Director of Governmental Affairs. He played a key role in the deregulation of the natural gas market through the Natural Gas Policy Act (NGPA).
Location: Showcenter Complex, San Pedro Garza García, Nuevo León
Date: 14th May 2025